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SiTF Call for Proposal in Digital Advertising 2010

Posted September 9th, 2010 by admin

Call for Proposal in Digital Advertising 2010

8th Sep 2010

Background

 

According to the Interactive Advertising Bureau (IAB), total spending on advertising for Singapore was estimated at $1.4 billion in 2008 and $1.2 billion in 2009.  Of this, the digital advertising spending had increased from $51 million to $72 milllion registering a 41% growth notwithstanding the economic downturn last year. 

With the global economy on the mend, overall spending on advertising and marketing is on track to rise in 2010, with sustained growth of the digital advertising sub-sector expected. Singapore’s digital advertising industry is at a nascent stage compared to the United States, United Kingdom and Japan where digital advertising revenue forms some 10% to 20% of their total advertising revenue. Therein lies the strong growth potential of Singapore’s digital advertising industry.

Over the next 3 years, MDA and IDMPO will be collectively supporting $30 million to support innovation and R&D digital advertising. 

 

SiTF & MDA Joint Call for Proposals

 

The objective of the call is:

• To develop and support the R&D and/or commercialization of new innovative IDM applications, services and platforms that will help catalyse the development of the digital advertising eco-system. These solutions, which could be in the area of analytics, payments, or digital advertising applications and services, will serve as enablers for the three IDM sectors of FutureMobile, FutureTV and FutureWorlds.

The joint call targets innovation technology and R&D efforts in digital advertising for both the local and international market.  Interested companies are welcome to submit proposals for:

• Innovative ideas
• Technology R&D
• Platform / Solutions

Successful applicants will receive an email reply jointly by MDA and the partners on the outcome of their applications within 6 weeks of the closing date or earlier.

Period of Call:  8 Sep 2010 to 31 Oct 2010

Please submit your proposals to the emails specified above by 31 Oct 2010 6 pm.

 

Detailed Offerings

As a partner to the call, SiTF is providing these offerings to support qualified proposals:

·  Business Incubation by  SiTF Mentorship Programme (SMP)

·  Professional Mentorship by Luminaries of the ICT industry

·  Funding up to SGD %50,000 per project grant by IDMPO

·  Promotion of the innovative products & services through SiTF events /chapters /channels

·  Business opportunities through SiTF MatchIT program

 

 

Funding Quantum

MDA will be committed to the following for SMEs and established companies:

1. Fund up to 50% of project costs for R&D projects
2. Fund up to $50,000 for startups

The proposals are assessed and approved by an evaluation panel. The selected projects will then be further evaluated and approved by MDA.

For more details, please visit     www.idm.sg

 

SiTF Contact

Mr Alan Lek

Email: alan@sitf.org.sg

 

 

 

SiTF celebrates the launch of the Digital Advertising Alliance

Posted September 9th, 2010 by admin

Trade associations, government agencies and education service providers are coming together in a concerted effort to build a vibrant digital advertising sector that will serve Singapore and beyond.

 

At an industry event marking the formation of the Digital Advertising Alliance among five trade associations, guest-of-honour Acting Minister for Information, Communications and the Arts, Mr Lui Tuck Yew, announced that the Media Development Authority (MDA) and the multiagency outfit Interactive Digital Media Program Office (IDMPO), will invest S$30 million over the next three years in support of the Alliance’s goal to grow digital advertising’s share towards total advertising spending in Singapore from the current 5.3% to 20% by 2020.

 

Helping to steer the industry toward this goal are lead government agencies MDA and DesignSingapore Council. The MDA has been helping to catalyse the growth of the digital advertising sector by supporting the development and commercialisation of R&D projects in the areas of analytics, payments and digital advertising applications and services. DesignSingapore Council has set aside capability development funds to support industry players and associations for upgrading programmes in digital media design and exposure to relevant foreign markets and festivals.

 

Dr Christopher Chia, Chief Executive Officer of MDA, said: “Just as the proliferation of IDM innovations will help shape the development of our digital advertising sub-sector, the success of the digital advertising industry will also have a significant bearing on the long-term sustainability and vibrancy of our IDM sector. Hence, the partnership between advertising and IDM is a powerful one with immense potential, bringing together both the ‘right brain’ - creativity - and the ‘left brain’ - technology - to strategically position Singapore to benefit from the digital media boom that is happening all around the world. MDA will be working closely with our fellow government agencies and the industry to unlock the growth potential in digital advertising.”

 

Singapore’s IDM sector has registered a compound annual growth of 20% for the last three years. According to latest figures from Deloitte, in 2009, the IDM sector’s value-added grew 15.1% to reach S$867 million. These are encouraging growth indicators for a sector that was insignificant just a few years ago. The digital advertising spending increased from S$51.3 million in 2008 to S$64.6 million in 2009, registering a 26% growth, notwithstanding the economic uncertainty last year, according to Interactive Advertising Bureau.

 

“Given the phenomenal rise in social media usage globally,  digital advertising expenditures provides a good alternative  to the conventional media of paper and broadcast. Together with its measurability  and the ability of  more customized  targeting, digital advertising is expected to grow .Thus, the formation of the Digital Advertising Alliance is timely and it will provide a strong impetus of both demand and supply in the industry.” said Mr Eddie Chau, 2nd Vice Chairman of the SiTF Council.

 

Mr Jeffrey Ho, Executive Director of DesignSingapore Council said: “Recent growth of the digital advertising sector in Asia is very rapid that it would be a lost opportunity if Singapore does not ride this wave. Advertising designers can capitalise on the intersection of design, interactive digital media and new business innovation, and at the same time, push the creative frontier to deliver effective new media advertising for other businesses. I am heartened by the Alliance’s move to come together to share knowledge, resources and to collaborate with each other. The DesignSingapore Council will continue to support digital advertising players through grants and programmes that industry associations, advertising firms and designers can tap on to enhance their capabilities and skills in interactive digital design for the new media.”

 

The formation of the Digital Advertising Alliance, consisting of the Association of Accredited Advertising Agents Singapore (AAAA), the Interactive Advertising Bureau (IAB), the Institute of Advertising Singapore (IAS), the Mobile Marketing Association (MMA) and the Singapore Infocomm Technology Federation (SiTF), is a significant move in the overall strategy to further propel the digital advertising sector forward.

 

The Alliance will leverage its members’ varied experience for greater knowledge sharing and collaboration within the industry. It will encourage initiatives supporting the development of talent, enterprise and innovation, as well as promoting and upholding standards and guidelines that would contribute towards a vibrant digital advertising ecosystem.

 

Also unveiled today were several initiatives by members of the Alliance to boost enterprise development. One of these was the joint call between SiTF and MDA to encourage the development and usage of innovative technologies to measure the success of digital advertising campaigns. Going forward, MDA will continue to partner key demand drivers, such as SingTel, which issued a call today for digital advertising applications and services that could be deployed on its platforms. MDA will also work with industry players, such as Brandtology, to jointly issue calls that leverage IDM applications and services to drive innovative ideas from advertising agencies and developers.

 

Besides supporting innovation, the Alliance also recognised the importance of having accurate data and industry-wide standards and guidelines in place. To this end, the IAB embarked on two initiatives. The first is an Asia-focused Consumer Barometer, which reveals consumer attitudes and provides industry players with the tools to demonstrate the benefits of digital advertising. The second initiative provides media metrics and demographic information about online audiences to Small and Medium Enterprises, empowering them to make better informed decisions on their advertising investments. The MMA today also launched its Certified Mobile Marketer Program for Asia Pacific, making Singapore being the first market in the region to implement it. MMA is currently exploring the possibility of introducing guidelines for Consumers Best Practices in Singapore.

 

To meet the manpower demands of the growing digital advertising industry, the Alliance is working with various institutions to introduce programmes that cater to people at different stages of their careers. The Singapore Workforce Development Agency (WDA), in consultation with members of the Alliance, has rolled out Singapore Workforce Skills Qualifications courses (WSQ) in new media, enabling media professionals to upgrade skill sets by attending these WSQ courses conducted by continuing education and training providers such as the Singapore Media Academy. Concurrently, local tertiary institutes such as Temasek Polytechnic and Nanyang Polytechnic are gearing up their abilities to provide pre-employment training in this area to young media professionals.

 

At the event, Acting Minister Lui Tuck Yew also toured cutting-edge, interactive exhibits by companies such as international advertising giant Dentsu Asia, which showcased its iButterfly, PhoneBook and Magastore applications. Also showcasing their latest innovations were local start-ups including Techsailor, a social media solutions company; MyAdEngine, a digital advertising campaign management company that connects with global platforms such as Google, Yahoo, Microsoft and Facebook; and Circos, which specialises in the field of analytics for the hospitality industry, leveraging on social media.

Tags: CFP, digital advertising, Digital Advertising Alliance, innovation, MDA, SiTF

8th Sep 2010, Green IT Chapter….

Posted September 8th, 2010 by admin

All the ACMs are completing soon. 

 

The 1st Green IT ACM just ended moments ago and it was good to received the support from the members.

 

 

 

 

 

 

 

 

Incoming Chairman Peter Goh started an introduction of himself to the members as this was his first time meeting majority of them. 

 

 

 

 

He proceeded round the table and request for each member to share about themselves and later encouraged the them to be active in their involvement.

 

 

 

 

 

 

 

 

Ms Teo Lay Lim, Chairperson of Green IT Protem could not attend this ACM and incoming Chairman, Peter Goh presented the certification of appreciation on her behalf.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Already with several activities lined up in the pipeline spearheaded by the chapter, we believe this would be an exciting year for chapter members.

 

 

With a couple of ACMs more to go, we are counting down to the big day on 17th Sep 2010.

 

 

 

 

 

6th Sep 2010, eLC ACM

Posted September 7th, 2010 by admin

Annual chapter meeting for eLearning chapter concluded yesterday.

 

 

 

 

 

This would be the first ACM that I know of, which hit quorum 15 minutes before the official meeting time started.

 

 

 

And the quorum was achieved by over 100%!

 

Chairman delivering the certificate of appreciation to exco for their support and contribution over the past year.

 

 

 

 

 

 

 

 

 

 

 Anyways, it was a mundane affair as with most other meetings.   Most importantly, the ability of the presenters is very important to engage the audience and in turn, make the audience feel connected that they would want to step forward and contribute to the community. 

 

Lets see how eLC develops and look forward to a better year!

3rd Sep 2010, WIC ACM…

Posted September 6th, 2010 by admin

 

 

WIC ACM ended on a positive note with volunteers quickly filling up available seats during the nomination process. 

 

 

 

 

 

 

 

 

In addition, three chapter members stepped forward to volunteer their services to the Exco during ACM to fill up available vacancies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ranked 2^nd on the member count scale, let see if it is able to become the biggest chapter in the federation in the coming year.  But most importantly, create meaningful activities for our members.

 

 

eGov Chapter elected its 2010/2011 Chairman and EXCO Team

Posted September 3rd, 2010 by admin

Singapore, 3rd September 2010 – SiTF eGov Chapter held its annual chapter meeting this morning at CrimsonLogic Boardroom.

Mr Tan Sian Lip has been nominated as the chapter chairman. In his acceptance speech, he shared that he will be working with his new EXCO team to grow the chapter and develop new initiatives for chapter members to gain exposure in the eGoverment space.

The elected 2010/2011 eGov Chapter EXCO Team:

Chairman
Mr Tan Sian Lip (CrimsonLogic)

EXCO Members
· Mr Lau Shih Hor (Elixir Technologies)
· Mr Alvin Low (SQL View)
· Mr Suresh Agarwal (Infotech Global)
· Mr Wee Teck Hin (NCS)
· Mr Toh Su Po (ST Electronic (Info-Software Systems)

To view more photo, please visit our facebook album.

Click here to join SiTF Facebook.

SOA/Cloud Computing Chapter held its 8th Annual Meeting today

Posted September 2nd, 2010 by admin

September 2, 2010 -The 8th SOA/Cloud Chapter annual meeting was held this afternoon at SiTF House.

Chairman, Mr Kendrick Lee, thanked his EXCO members for their relentless effort and contributions made to the chapter.

The elected 2010/2011 Cloud Computing Chapter EXCO team:

Chairman: Mr Kendrick Lee (CSC Asia Group) – re-elected

EXCO Members:      Albert Tay (Oracle)

Brock Mahoney (Accenture)

Cheong Lai Siong (IBM Singapore)

Chew Tat Leong (Microsoft Operations)

Chin Hong Hua (SAP)

Lyndy Ng (NCS)

Syn Hon Beng (ST Electronics (Info-Software Systems))

1st Sep 2010, DMC ACM…

Posted September 1st, 2010 by admin

The first annual chapter meeting of the federation kicked off this afternoon at SITF office. 

 

 

 

 

 

 

 

 

 

 

 

Digital Media Chapter has elected the team for 2010 to 2011.

 

In-coming Chairman, Roderick Chia shared about the work that had been done by the previous team and congratulated them for their efforts. 

 

 

 

At the same time, he welcomes the new team and looks forward to working with them to bring more value to the members and grow DMC and contribute to the industry.

 

 

 

 

 

Gary shared about the ongoing initiatives and updated the members about upcoming ones.  

 

 

More details of our events and activities could be retrieved from www.sitf.org.sg

Cloud Computing Chapter Vertical’s Day

Posted August 24th, 2010 by admin

The Cloud Computing Chapter hosted its Vertical’s Day last night (24 August 2010) at Brewerkz @ Riverside Point. This being the first event since the rename to “Cloud Computing Chapter” attracted 60 pax.

 A big thank you to all our speakers who took time off their busy schedule to share their thoughts and insights on Cloud Computing with the attendees.

The speakers with the Vertical’s Day organising committee members

(L-R: Bryan Sat, Dr Lee Hing Yan, Lux Anatharaman, Albert Tay, Simone Brunozzi and Ulf Pettersson)

 

 

 

More event photo at http://www.facebook.com/album.php?aid=55408&id=1180706908&l=1746cf01d5

We would also like to congratulate the 5 lucky draw winners who won the Kaspersky Security Software:

1. Kingsley Wood

2.  Seow Kiat Wang

3. Charles Goh

4. Krishnamoorthy Ramoo

5. Jaywin Chia

SiTF recorded 240 infocomm industry employees and their families at its Volunteer’s Day-Clean Our Beach event

Posted July 10th, 2010 by admin

Singapore, Saturday 10 July 2010:  240 infocomm industry employees and their families participated in the SiTF Volunteer’s Day (V-Day) - Clean Our Beach.

At the kick-off, Ms. Shirley Wong, organising committee chairman, shared that the V-Day initiative was launched in 2004 to encourage infocomm companies to come together and engage in meaningful collaborations with the community throughout Singapore on a dedicated day. The scope of volunteerism includes assisting the less fortunate, promoting green effort, raising funds for worthy cause, etc.

To aggregate and to promote such efforts for ICT industry. Ms Wong announced the observance every 2^nd Saturday of July as the National ICT Industry Volunteer’s Day.

To view event photo album, please click here to visit SiTF Facebook.